Earlier this week I spotlighted Patti Fischer’s latest release, A Purrfect Touch, and today she is here to guest blog…
The Art of Promoting Yourself by Patti Fischer
As a newly published author, one of the most daunting aspects was the fact that I had to go out and … um…promote my book and me. As someone who has never done this before, I found myself feeling like I was at the bottom of a long staircase and if I made a wrong step, I would fall back down and land on my rear. Well, A Purrfect Love for the most part sold on its own. I relied heavily on my friends and word of mouth to sell it and I’ve received positive feedback.
They liked my story.
Even now as my second story, A Purrfect Touch, is released, I’m still climbing those stairs and checking my progress to make sure I don’t fall. Can I expect the ones who bought A Purrfect Love to now also snap up A Purrfect Touch? I would hope so, but to make sure I get the sale, and some more, I’ve been taking thinking of ways to market myself. Not easy when it’s a short story in e-book format!
What drives the sales on a book from a new author? I’ve thought about this even before my first one and here on my thoughts:
- Friends and relatives who are eager to see if you really are indeed publishable. Okay, maybe I’m not Nora Roberts, but I can dream big, can’t I?
- Getting your name out there on blogs, chats, email lists such as Yahoo. Just the fact that they know you from somewhere and are curious about what you’ve written has to account for something.
- Getting your friends to promote you. Okay, this is a way of relying on my friends, but just like a chain letter, the more you send out, the wider the chain gets. If they can talk you up to their friends and groups, won’t that sell a few books?
- Promotional materials (bookmarks, magnets, postcards, etc). I used this to a certain extent, but with no income from my story yet, I had to dig into my pockets. Plus, you don’t ultimately know how much you’ll get from royalties, so this is an iffy venture.
Now that I have A Purrfect Touch, I have two books to promote, which gives me to what amounts to a backlist. (Hey, I’m not a one book author!) Since both are tied in together, I can use that as a marketing tool. Buy A Purrfect Love and A Purrfect Touch and you get two connected stories.
What works for you in marketing?
Thanks Patti for that great blog!
You can learn more about Patti and her books at her website: http://www.pattifischer.com/
So, readers what does work for you in marketing? How do you learn about new books?
Any authors out there want to share what has worked for them?